Hailey Bieber Becomes the Alaïa Woman in the Archetypes Campaign

Hailey Bieber fronts the Alaïa Summer Fall 2026 Archetypes campaign at Graces Mews.
The latest women's fashion campaigns, highlighting seasonal brand imagery, creative direction, photography, and film.

Hailey Bieber fronts the Alaïa Summer Fall 2026 Archetypes campaign at Graces Mews.

Stella McCartney’s ongoing Ryder Portraits series adds Helen Mirren.

Adwoa Aboah and Cou Cou are linking up on a Mental Health Awareness Month tee that turns the unsaid into a slogan.

Vittoria Ceretti steps into her new role as Armani Beauty’s global makeup ambassador, fronting a campaign for Luminous Silk Foundation.

Dior Beauty’s newest Addict product, the Glass Lipstick, debuts with Jisoo, Anya Taylor-Joy and Willow Smith fronting the campaign.

The new Versace Spring Summer 2026 eyewear pairs a cast pulling from dance, modeling, music, and film.

Louis Vuitton has named Olympic figure skater Alysa Liu, fresh off two gold medals in Milan, as its newest House Ambassador.

Chanel’s Spring Summer 2026 eyewear campaign brings together Nicole Kidman, G-Dragon, Lily-Rose Depp, Pedro Pascal, and Ayo Edebiri.

Angel Reese just added another first to her resume, fronting Victoria’s Secret’s Season of Strapless campaign as the first WNBA player to lead one.

Alaïa’s new denim line arrives after a year of research, with six essential shapes cut to hold and follow the body.

The Manta Bag descends from a 2010 silhouette Lee Alexander McQueen built around the anatomy of a manta ray.

Natalie Portman brings her Oscar-winning energy to Tiffany & Co. as she steps into a new role for the brand.

From plant-based feathers to CO2-absorbing fabrics, Stella McCartney is pushing what a summer wardrobe can do.

Steven Meisel brings his signature nostalgic eye to the Alaïa Winter Spring 26 imagery by focusing entirely on the statuesque forms of the models.

Michael Rider follows his debut with a second Celine collection that centers on the emotional connection people have with their clothes.

Justin Bieber hands the creative reins to Hailey Bieber for a capsule defined by boxy leather and greyscale tones.

The creative directors release their first campaign featuring heat-sealed leather and a heavy dose of perspiration.

Amiri constructs a fictional hotel steeped in 1970s nostalgia to frame its latest cinematic narrative.

Alessandro Michele claims that fashion shouldn’t stage strength, but rather the responsibility of shared vulnerability.

From deep indigo to electric cyan, Simone Bellotti is injecting more color into the traditionally understated Jil Sander palette.